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'Reception theory'

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  1) What is the preferred reading of a media text? Preferred reading The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes). 2) What is the oppositional reading of a media text? Negotiated reading Somewhere between the preferred and oppositional reading. The message is modified (partly accepted and partly rejected) depending on the individual experiences of the audience (e.g their age, gender or social class). 3) How does the Adolescence clip position the audience to respond to the teenage character in the scene?  The clip positions the audience to respond to teenagers as aggresive and short-tempered.
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Demographics and Psychographics

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 1. 1) How do media companies classify (groups) potential audiences for their products? (think about demographics )  Media companies classify potential  audiences for their product because they want to promote their ideas to a certain demographic,e.g:Fortnite is advertised to ages 9-17. 2) 2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences ?The names of the seven different psychographic groups are The Mainstream,The Aspirer,The Succeeder,The explorer,The Reformer,The Struggler and The Resigned. 3) I definitely fit into the mainstream  group, which just means I prefer things that are comfortable, reliable, and genuinely good. I am not the type to waste money on overpriced luxury brands just to show off to my friends, but I am also not trying too hard to look different by searching for weird, obscure hobbies that nobody has ever heard of. 4.Who are the target demographics for this Heat magazine front co...
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'Blog feedback and Learner Response'.

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EBI: The main thing to work on is the depth and detail of your written work on the blog – for example such as the Mise-en-scene and camerawork blog tasks where you could have added more detail.  Don’t forget to proof read your work for capital letters and commas too.    Mise-en-scene 1. How has lighting been used in this scene? Take a screenshot of a specific example of lighting and explain the effect that is has on you as the audience. The lighting in this scene is quite dark, which makes it feel tense and scary. The red and blue lightsabers stand out against the darkness and light up the characters' faces. The blue lightsaber could represent good and hope, while the red lightsaber represents danger and evil. This makes the audience feel worried for Luke because he seems to be in danger and Vader looks more powerful. Look at the costumes of the two lead actors in this scene. How have their costumes been...
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