Demographics and Psychographics

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 1.1) How do media companies classify (groups) potential audiences for their products? (think about demographics) 

Media companies classify potential  audiences for their product because they want to promote their ideas to a certain demographic,e.g:Fortnite is advertised to ages 9-17.

2)2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences?The names of the seven different psychographic groups are The Mainstream,The Aspirer,The Succeeder,The explorer,The Reformer,The Struggler and The Resigned.

3)I definitely fit into the mainstream group, which just means I prefer things that are comfortable, reliable, and genuinely good. I am not the type to waste money on overpriced luxury brands just to show off to my friends, but I am also not trying too hard to look different by searching for weird, obscure hobbies that nobody has ever heard of.

4.Who are the target demographics for this Heat magazine front cover and why? (CAGE)
I believe the target demographics are older ages 40+ because I dont see a young child or teenager reading about the beckham family in crisis.

5) Which psychographic groups would consume this Heat magazine and write a typical description of who they are and what they enjoy? (PAILS) Under Young and Rubicam’s (Y&R) 4Cs psychographic model, the primary consumers of  are Heat Magazine. Mainstreamers and Aspirers.

6.The target demographics for The Great British Bake Off (GBBO) are primarily Mainstream audiences aged 30-60.This is because the GBBO is specifically targeted 30-60.I know its not targeted at children because it airs at 8:00pm to 9:15pm (1 hour 15 minutes) on a tuesday evening.If it was targeted for children it would be earlier and maybe on a weekend but older people stay up to watch this.

7.The GBBO primarily attracts Mainstreamers, who seek comfort, routine, and family bonding through wholesome television, alongside Reformers who appreciate the artisanal craftsmanship, authenticity, and diverse creativity of the bakers. The show also strongly resonates with The Resigned.



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