'Reception theory'

 1) What is the preferred reading of a media text?

Preferred reading

The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes).

2) What is the oppositional reading of a media text?Negotiated reading

Somewhere between the preferred and oppositional reading. The message is modified (partly accepted and partly rejected) depending on the individual experiences of the audience (e.g their age, gender or social class).

3) How does the Adolescence clip position the audience to respond to the teenage character in the scene?

 The clip positions the audience to respond to teenagers as aggresive and short-tempered.